The Core Entertainment hosted its inaugural GRAMMY Week kickoff party on January 29th at The Peppermint Club in Los Angeles.
The night featured performances by Nate Smith, Josh Ross, Dillon James, Clever, and Anna Graves. In addition, The Core officially introduced their newly signed trio Just Jayne, which includes Rachel Wiggins, Taylor Edwards, and Jillian Steele.
// Credit: Alanna McCardle
Attendees included Avril Lavigne, Joel Madden, Raine Maida, Erin Foster, Sara Foster, Rich Paul, Todd Hensley (Hits Daily Double), Tom Scherer (BMG), Jon Loba (BBR), Boyd Muir (UMG) and more.
Co-founded by Billboard Country Power Players Kevin “Chief” Zaruk and Simon Tikhman, The Core is a dynamic force in the entertainment industry focused on acquiring and cultivating talent in music, sports, film, TV, and technology. Best known for their work with artists including Billboard Country Rookie of the Year Bailey Zimmerman, chart-topping country powerhouse Nate Smith, globally celebrated rock band Nickelback and more, The Core celebrated a groundbreaking year in 2023 with Bailey Zimmerman’s history-making debut album release, which achieved the biggest first-week streams of all time for a debut country album and landed two songs on the Hot 100 (“Rock and a Hard Place” at #16 and “Religiously” at #42). The Core also steered Nickelback to a sold-out 52-city arena tour in the U.S. following their Canadian Music Hall of Fame induction.
2023 also saw The Core Entertainment expand beyond management and into the record label space in a trailblazing partnership with UMG’s Lucian Grainge. With the global label venture, The Core Records will continue developing and guiding artists to success through their innovative, strategic approach.