Tequila CAZADORES® Launches #HonorThemWell To Demystify Dia de Los Muertos and Show How to Celebrate from Home

In anticipation of Dia de Los Muertos or Day of the Dead (November 1-2), Tequila CAZADORES® has launched its #HonorThemWell campaign, which invites you on a journey to explore this multi-layered celebration of bold, life-affirming traditions.

Dia de Los Muertos is a timeless Mexican celebration that focuses on connecting with departed loved ones by joyously honoring their legacy in the form of storytelling, food, ritual, and, of course, tequila. Tequila Cazadores is serving up its signature Pomegranate Paloma (see below for the recipe) in honor of the holiday with a dynamic flavor profile that is sure to delight.

further shine a light on the various aspects of the holiday, Tequila Cazadores has partnered with Mexican-American chef Aarón Sánchez and Mexican-American style maven Lily Martínez. Both delve into the Dia de Los Muertos rituals observed within gastronomy, hosting, and style respectively, and show how to best adapt these while celebrating at home from a social distance.

Chef Aarón Sánchez, a long-time Tequila Cazadores brand partner, said:

Dia de Los Muertos is one of the most culturally significant holidays for the Mexican community with food and tequila as an integral part of the celebrations.

Through cuisine and spirits, we are able to create a completely sensorial experience to reminisce and revive the positive impact those who have passed left on our lives. During these challenging times, it is more important than ever to take a moment and appreciate the amazing legacies we all have and lives we lead.

Drawing inspiration from the Tequila Cazadores Pomegranate Paloma cocktail, chef Aarón Sánchez pairs the signature holiday drink with two of his favorite modern Mexican dishes: the savory Achiote-Marinated Stuffed Baby Chicken and the refreshing Scallop Ceviche with Mango-Aji Amarillo Dressing. The award-winning chef also flexed his culinary muscle by reinterpreting the iconic Pan de Muerto (skull bread) dish by incorporating Tequila Cazadores tequila into the sugar glaze that is then infused with orange zest.

Check out the recipe fo the Tequila Cazadores Pomegranate Paloma cocktail, below.

Pomegranate Paloma Recipe:

  • 1 ½ oz. Tequila Cazadores® Blanco or Tequila Cazadores® Reposado (pending preference)
  • ½ oz. St Germain®
  • 2 oz. Pomegranate Juice
  • Top with Grapefruit Soda
  • Splash of Lime Juice
  • Pinch of salt
  • Method: Pour ingredients into a Collins glass filled with ice. Garnish with a lime slice.