TCL, the leading global intelligent technology company with a mission to ‘Inspire Greatness’ has renewed its partnership with the Chinese Theater in Hollywood.
Under this extended partnership, TCL will apply its world-class technology portfolio and entertainment expertise to enable richer, more immersive experiences at one of the world’s most renowned theatres–just as it has done so since 2013–to contribute to the theatre’s lasting legacy.
As a leader in consumer electronics and home theatre systems, TCL has applied its decades of cinematic research to helping the theatre thrive. In the same year the partnership began, TCL played a pivotal role in building the world’s largest IMAX into the space, elevating the level of immersion the theatre could offer. This was one of the largest projects the Chinese Theatre has ever undertaken and its first major expansion in 85 years. Most importantly, the IMAX expansion was designed to dovetail with the theatre’s existing atmosphere and decor, preserving the theatre’s history.
TCL has had a long history of building successful partnerships with major media brands, including Roku, LiveOne and Dolby, to create state-of-the-art products for its customers.