Sprinkles is making waves on the international stage with its strategic franchise expansion into South Korea. This marks the first step in an ambitious plan to bring Sprinkles’ iconic creations to the world, with Singapore and Malaysia to follow shortly after.
Working closely with international franchise partners SPC Samlip, known for successfully bringing American brands to Asia and Bridgeport Investments, Sprinkles has plans to open over 18 bakeries internationally starting in 2024. Stateside, the brand will work with women-owned companies including RIC Operating Group, Celebration Cupcakes, and WTX Cupcakes, LLC as it continues to expand local franchises across the U.S.
Dan Mesches, CEO of Sprinkles, shared his excitement for this new chapter:
Sprinkles is a beloved global brand and we are thrilled to see so much interest. We are excited to embark on this global franchising journey and share unforgettable moments of joy. We are also proud to partner with the incredible women at the helm of our U.S. franchise bakeries, continuing our mission of growing responsibly and equitably.
With over 50 new bakeries slated for launch within the next few years, Sprinkles’ franchise pipeline is bursting with promise. Known for its handcrafted, freshly baked cupcakes, cakes, cookies, and brownies, Sprinkles is synonymous with quality and innovation. With an ever-growing presence, the brand is expected to have the largest American dessert footprint internationally. Each location promises a unique experience, blending classic favorites with local influences, ensuring that Sprinkles remains at the forefront of global dessert culture.