Cinco de Mayo is right around the corner, and to help you prepare for your celebrations on May 5 and into the summer season, Tostitos® is partnering with legendary actor Danny Trejo and music sensation Sofia Reyes for Fiesta Remix.
Returning for his second year working with Tostitos, Trejo is joined by fellow remix master Reyes to inspire fans to blend their unique styles for Cinco de Mayo and summer fiesta festivities. In the digital commercial for the campaign, Danny and Sofia share their takes on how to add a fresh spin on any party with things like a queso fountain, mariachi bands, and, of course, their favorite Tostitos chips and dips.
Rounding out any great party is a signature game, so Tostitos has teamed up with Millennial Loteria to bring the classic “Mexican Bingo” game to TikTok. But instead of a board game, participants can complete nine different challenges through an all-new Branded Effect featuring Reyes which includes:
- La Sofia Reyes: Record yourself doing a salsa dance like Sofia Reyes
- El Danny Trejo: Do your finest impersonation of Danny Trejo
- La Spill the Tea: Share a wild story in 10 seconds
- El Throwback: Show us your favorite throwback dance move
- El Queso: Tell us your cheesiest pick-up line
- El Original: Show us your hidden talent
- El Main Character: Show us why you’re the main character of the friend group
- La Trend: Impersonate a trending TikTok sound
- El Wordplay: Come up with your best fiesta-themed wordplay
Those who complete a challenge and use the hashtag #TostitosFiestaRemix are entered to win a Tostitos Fiesta Remix Party Pack on May 5, complete with a one-of-a-kind 5-carat gold Tostitos Scoop necklace and a year’s worth of Tostitos. Three additional runners-up will also win a custom Tostitos Loteria Kit, complete with Tostitos chips and dips. For official rules and how to enter, visit Tostitos.com/LoteriaChallenge.