Dutch denim brand G-Star RAW announces their latest worldwide ‘Hardcore Denim’ campaign with icon Snoop Dogg. Helmed by a custom-made version of the soundtrack single ‘Say it Witcha Booty’, by the multi-platinum artist.
The campaign merges G-Star’s Hardcore Denim philosophy with Snoop’s signature blend of humor, style, and backside appreciation. The collaboration is brought to life by a video that is creatively celebrating denim booties, featuring men, women, islands, hot air balloons, and yes…even doggs. Gwenda Van Vliet – CMO G-Star RAW said:
Snoop Dogg is a true Original: best in class, real and outspoken. He is continuously re-inventing himself and he merges worlds in unexpected ways. Our joint campaign is bringing that philosophy to life, and is a tongue-in-cheek tribute to all denim booties.
Snoop Dogg said:
I’m teaming up with G-Star, because we are both pushing the field, staying ahead, cutting the edge. We are both masters of our craft – leading the game. You know what I’m saying? We look ahead.