Snap Inc. and DC Entertainment announced a content collaboration that will bring the iconic and irreverent humor of MAD Magazine to the Snapchat platform.
This collaboration, which falls under a global partnership forged by Time Warner Inc. (now WarnerMedia) and Snap last year, will bring MAD content to Snapchatters seven days a week. It will launch on September 1, 2018.
This effort will bring MAD’s satirical content of contemporary politics and other topical issues to Snapchat, along with classic and nostalgic MAD material, reimagined for Snapchat’s mobile-first audience. The project is being overseen by the creative duo of John Ficarra, the former MAD senior vice president and executive editor who serves as a creative advisor for DC Entertainment, and Peter Girardi, executive vice president of Blue Ribbon Content, the digital content studio of the Warner Bros. Television Group.
Their content will include an array of features, including GIFs, memes, slide shows, interactive lists and dynamic cinemagraphs. Some concepts will be curated by MAD writers and illustrators, drawing from MAD’s decades of magazine archives. Other concepts will be brand new, built around breaking news and timely issues with the biting satire that has defined MAD for generations of fans.
In preparation for this launch, Snap’s content team has worked closely with the Blue Ribbon team to ensure that the MAD content is optimized for Snapchat’s vertical, fast-paced format and presented in the most relevant way to Snapchatters.