Bond Pet Foods, the Boulder, Co.-based leader in creating cultured meat proteins via fermentation for pet food applications, announced that Grammy-nominated musician and life-long animal advocate, Sia Furler, joins their purpose-led team as investor and advisor.
In this role, Furler will partner with Bond to advance and inspire a more humane, responsible food future through a variety of social and digital marketing initiatives.
Furler has dedicated much of her life advocating for animals, as seen in her involvement with charities such as the ASPCA and the Best Friends Animal Society- and frequently lends her voice to bring awareness to the plight of animals including co-narrating the film Dominion, a documentary on the ills of factory farming, with notable names Joaquin Phoenix and Rooney Mara.
Bond Pet Foods was founded in 2017 with a mission to create more sustainable, responsible, and humane food by reimagining meat- the mainstay of our pets’ diets. Dogs and cats are voracious consumers of animal proteins. However, studies show that the production of meat and meat by-products for their consumption has an oversized, negative impact on the environment (2017 UCLA/PLOS One Journal).