The sold-out Saturdazed collection “Simulation 1.0“, which debuted with a campaign shot by Amber Asaly and led by Mae Mckagan and Jasmine Daniels, just restocked on Saturdazed.com
Saturdazed stepped on the scene with a Simulation 1.0 campaign centered around two figures who embody the brand’s identity. Daughter of Guns & Roses legend Duff Mckagan, Mae Mckagan, embodies the edginess and rawness of the brand, and Jasmine Daniels brings the luxury streetwear credibility, tapped by Yeezy and Miu Miu in the past.
To capture the nostalgia and futurism of the brand’s ethos, celebrity photographer Amber Asaly was tapped who has shot with profiles like , Hailey Bieber, and Selena Gomez amongst others. The campaign hints at the modern millennial, Gen- z woman, who craves the wanderlust and confident sensation, self-assured and doesn’t give f***!
Beauty and attitude are traits bestowed through Universal Cosmic Wear (UCW) ranging from everyday loungewear to subtly sexy ready-to-wear. The restock includes two- graphic style loungewear options and of three- ready to wear pieces including asymmetrical bodysuits, crop top and, cut-out dress that Saturdazed is describing as multifunctional wear.