Rémy Martin is getting ready for the release of its new Super Bowl ad featuring one of the greatest, Serene Williams, which is the first-ever Super Bowl ad for iconic Cognac House, Rémy Martin.
Rémy Martin has championed the concept of Teaming Up for Excellence for many years, instilling this notion into all aspects of the brand and passing it from generation to generation. In the spirit of Team Up for Excellence, Williams’ excellence is apparent through the passion of those who have supported her journey to greatness, which can be attributed to the strong support of her family. Having been famously coached by her father, alongside her sister Venus, the tradition of passing down knowledge and skills from one generation to the next resonates strongly with the Williams family, just as it does for Rémy Martin.
The Cognac House was built on familial ties, passing down savoir-faire and know-how for centuries, along with the belief that behind every success there is a collective story of passion and teamwork.