PUMA has signed music artist Myke Towers as its first official Motorsport Lifestyle Ambassador, who will combine the worlds of music and car culture.
While shooting the Motorsport campaign on his home turf, Puerto Rico, Myke Towers remarked:
I’m so excited to be a part of the PUMA family. I’ve been a fan of the brand for many years. Mixed with my love of cars, working with Motorsport just makes sense. We are going to go fast and do some really cool things; looking forward to this partnership, let’s go!!
In his music videos and behind-the-scenes documentaries, Myke Towers has shown how he combines music and fashion and how street and car culture are also a big part of his life. Myke will work with PUMA on content creation, marketing campaigns, and other projects which fuse music, fashion, and car lifestyle.