For the 2020 Big Game, Pringles® is returning for the third year in a row, but this time in partnership with the biggest pop culture hit around, Adult Swim’s award-winning series Rick and Morty™.
Known for its bold flavors, playful nature and endless stacking possibilities, Pringles will this year test the limits with Rick and Morty, in a humorous, mind-bending animated spot. And because of the intense fandom around Rick and Morty, the partnership will feature a flavor of their very own.
To pay homage to the viral hit episode “Pickle Rick”™—in which mad scientist Rick Sanchez turns himself into a pickle to avoid family therapy—Pringles is launching a special edition, collectible Pickle Rick flavor inspired from the award-winning series. These crisps hit shelves coast to coast timed around the Big Game, but only in our universe (C-137).
The 30-second spot is created by Adult Swim in partnership with Grey Group and will air during the second quarter of the game. Pick up Pringles Pickle Rick crisps in the snack aisle of grocery stores nationwide beginning in early February.