In partnership with the Los Angeles World Cup 2026 Host Committee, Adidas will kick off its FIFA World Cup 26 activations at BMO Stadium in Los Angeles on Thursday, June 11 starting at 11 am PT with a watch party for the Opening Match of the tournament between two adidas-sponsored federations: Mexico v. South Africa at 12pm PT.
Following a watch party for South Korea vs. Czechia at 7pm PT, BMO Stadium will convert into a free, international celebration of the start of tournament with electrifying performances from Noodles and global singer-songwriter and GRAMMY Award Winner Peso Pluma.
Additional entry information and details will be shared in the coming weeks, with free tickets for Peso Pluma‘s performance available on Ticketmaster starting June 1.
