Sony announced a partnership between global breakout star Peso Pluma and Sony’s audio brand campaign, “For The Music.” The collaboration marks Pluma’s first brand partnership.
Peso Pluma said:
I’m excited for the opportunity to collaborate with Sony’s “For The Music” campaign to continue opening pathways for Latin Music.
With “For The Music,” Sony is affirming itself as the premier audio brand connecting music creators and consumers, aiming to create authentic music experiences and transcend emotion for fans through its personal electronic products. Most recently, Sony has partnered with Olivia Rodrigo, Miguel, SZA, Khalid, Tate McRae, and more, to bring creative visions to life.