Paris Hilton and her next-gen media company, 11:11 Media, have teamed up with Walmart to exclusively launch Paris Hilton’s “Be An Icon” Collection of kitchen and home products.
The collaboration will introduce a suite of cookware, bakeware, serveware, cutlery, drinkware, and accessories catering to the most chic home cooks and entertainers. The collection is set to launch in select Walmart stores and on Walmart.com starting on October 25th, 2023.
The “Be An Icon” collection will feature over 20 products such as non-stick cookware sets, cosmetic mini-fridges, iridescent glitter drinkware, tea and coffee items, cutlery sets, and entertaining essentials. The assortment was thoughtfully curated by Paris Hilton herself to reflect her distinct style, featuring iconic colors, glitter, along with metallic and glam finishes that will create a sense of fashion and trendiness in the kitchen and home. The prices in the line will range from $6.97-$79.00.