The Very Good Food Company (VGF) announces a charitable partnership with The Pamela Anderson Foundation, where VGF will donate a portion of the sales in October to raising awareness for plant-based diets and animal rights.
The award-winning Pamela Anderson Foundation supports organizations and individuals that stand on the front lines in the protection of human, animal and environmental rights, which aligns with their mantra of producing Very Good food for these same reasons. The partnership will allow VGF to support the ongoing efforts of the Foundation as an agent of change and advocate for justice.
Pamela Anderson stated:
It is a thrill to have my Foundation associated with a butcher: a 21st-century butcher who uses technology to create plant foods that help animals, human health, and our planet.
Very Good Food Co. CEO, Mitchell Scott said:
We’re really excited to be able to do our part to support The Pamela Anderson Foundation in its efforts to spread awareness for animal rights, and to encourage plant-based diets.
With such a massive platform, including over one million followers on Instagram, Pamela is a powerful change-agent, and we’re honoured to have the Very Good Butchers brand be featured as part of her campaign.
For the month of October, The Very Good Butchers will run promotions with the Pamela Anderson Foundation. The details are as follows:
- Any customer that uses the discount code “Pamela” will receive 10% off their order, and 25% of the proceeds from sales made using the discount code will be donated to the Foundation.
- A number of specially marked packages of plant-based meat will be released into retail stores, and 10% of the proceeds from the sales of these products will also be donated to the Foundation.
The Very Good Food Company Inc. is an emerging plant-based food technology company that designs, develops, produces, distributes, and sells a variety of plant-based meat and other food alternatives. Their mission is to employ plant-based food technology to create products that are delicious while maintaining a wholesome nutritional profile. To date, they have developed a core product line under The Very Good Butchers brand.