Leading interactive entertainment company BANDAI NAMCO Entertainment Inc. celebrates PAC-MAN’s 40th birthday with upcoming activities and partnerships to commemorate this momentous milestone with fans around the world.
The video game and pop culture icon steps into his 40s more relevant than ever as he stars in a bevy of new video game offerings, product partnerships, and brand collaborations.
Born on May 22, 1980, PAC-MAN immediately rose to meteoric popularity, first in video game arcades, then on the pop culture stage with hit song “PAC-MAN Fever” and through an array of branding and entertainment appearances throughout the 1980’s and 1990’s. With a brand recognition rate of 90% around the world, PAC-MAN’s image and brand continues to be one of the most recognized on the planet.
While PAC-MAN has transcended into the world of entertainment, his heart still resides in video games. As part of his 40th birthday celebrations, PAC-MAN will be making a special appearance in a Minecraft® DLC enabling players to enjoy PAC-MAN mazes within the game.
In addition to Minecraft, no 40th-anniversary celebration would be complete without new PAC-MAN video game offerings from BANDAI NAMCO Entertainment starting with PAC-MAN LIVE STUDIO coming to the Twitch game platform, in partnership with Amazon Games, which will enable four players to compete in one maze in an all-out chomp-fest to see who will eat the most pellets and survive the stage. Players will also be able to create their own PAC-MAN mazes and share them with friends online or play the classic PAC-MAN game if they so choose.