The National Football League is celebrating Latinx Heritage Month with a variety of new culture and community-driven activities at both the national and local level.
The League is introducing new partnerships, collaborations, and activations that are designed to celebrate “la cultura Latina” throughout the NFL season, including working with global music superstar Ozuna to enhance this effort.
NFL launches a new advertising campaign highlighting how the sport of football embraces culture, unifies people, and uplifts youth. The campaign introduces a new tagline – “Por La Cultura” – signifying how the NFL aims to champion the diversity and vibrancy of its fans, players, and personnel. The League will also incorporate a simple, hand-drawn tilde over the N in the NFL shield, a nod to Spanish language and the Latinx community. Latin GRAMMY Award-winning Ozuna, who is an avid NFL fan, has joined the NFL to advise on its season-long content vision for reaching Latinx fans. Additionally, Ozuna, along with NFL Legend Victor Cruz, will be featured in the campaign and support promotional initiatives.
The NFL is also partnering with the Hispanic Heritage Foundation to recognize Latinx youth who have contributed to the sports and fitness arenas. Winners, who will be announced later this NFL season, will receive grants in support of their college education and/or to enhance their community service efforts. The League and NFL teams will spread the word and encourage local nominations, and the League’s national advertising will likewise drive awareness of this opportunity, with support from Ozuna. Nomination and sign-up is available at NFL.com/PorLaCultura.