In just 11 days, Myke Towers‘ “LALA” is a cultural phenomenon, and has soared into the number 1 position on Spotify‘s Top 50 Global charts, over heavy hitters Taylor Swift, Olivia Rodrigo, and Bad Bunny.
“LALA” has amassed over 50 million streams combined, has surpassed over 1 million creations on TikTok and in addition to the Top position on Spotify’s Top 50 Global chart, has hit #1 in Spain, Chile, Bolivia, Colombia, Costa Rica, Guatemala, Nicaragua, Venezuela, Ecuador, Paraguay, Peru, Honduras and El Salvador. The song is also in the top 10 in seven other countries.
The song is off his recent album, LA VIDA ES UNA, released in March. LA VIDA ES UNA sees the singer-songwriter reintroduce himself in a new era, taking his listeners on a sonic journey through globalized music that includes Alt-pop, Afrobeat, and reggae. The album has amassed over 617 million streams.