M&M’S is partnering with one of the most influential, groundbreaking musicians of our time, Lil Nas X, to harness the power of music and connect with fans in a fresh way for the iconic M&M’S brand.
Known for shattering barriers across the music industry, Lil Nas X and his unapologetically authentic tracks have inspired fans around the globe to be accepting of a more diverse world. Together, Lil Nas X and M&M’S will leverage the power of music to lay the groundwork for a new platform that brings people together to celebrate music, build connections, and enjoy more moments of fun through a series of initiatives set to kick off later this year.
Lil Nas X said:
M&M’S is iconic and I’m a huge fan of the brand. I’m excited to work with them on some really cool projects this year that are as colorful as they are.
For 80 years, the iconic M&M’S brand has been a household favorite across generations, and recently, the brand announced an evolved purpose, focused on creating a world where everyone feels they belong.