Michelob ULTRA and Chris Pratt Show America That You Can Be Fit and Have Fun in Two New Super Bowl Commercials

Michelob ULTRA – the fastest growing beer brand in the U.S. – unveiled a new 30-second Super Bowl commercial starring actor Chris Pratt.

Titled “The Perfect Fit,” the spot chronicles Pratt’s journey to prepare for his first ever TV commercial – and it just so happens to be for Super Bowl LII.  Together with Michelob ULTRA, Pratt shows America that you don’t have to choose between being fit and having fun, you can do both.

 

Chris Pratt, had this to say about his new partnership:

These days, I’m trying to stay in top shape for work. So when I see a beer I can’t help but squint my eyes and imagine a treadmill. Specifically how long I’ll have to be on that treadmill to burn off the beer. Michelob ULTRA has only 95 calories and 2.6 carbs so… I can run that off very easily. Probably in like 10 seconds? (I run 85 mph) Which really makes you wonder why I’m not playing IN the Super Bowl. I know. So anyways, Michelob ULTRA doesn’t throw off my workout routine. And it tastes great. So… That’s what I call a win-win.

Michelob ULTRA believes it’s possible to be active while still enjoying a beer with a clean, refreshing taste, which is why the brand teamed up with Pratt – known for his charismatic sense of humor and notable personal fitness regimen – to create an ad that celebrates this fit and fun lifestyle.

 

As a sequel to “The Perfect Fit,” Michelob ULTRA will air a second spot – “I Like Beer” – in this year’s Super Bowl. This will be the first time that Michelob ULTRA has had two spots in the big game. Featured in this commercial, in addition to Chris Pratt, are US Open Golf Champion Brooks Koepka, 11-time World Surf League Champion Kelly Slater and 2017 NYC Marathon winner Shalane Flanagan, all known for their commitment to living an active, balanced lifestyle. The ad brings these personalities together to sing along to “I Like Beer” – re-recorded by country music artist, Jon Pardi – a new anthem for Michelob ULTRA that demonstrates how it’s possible to be fit and still enjoy a beer. “I Like Beer” will be released later this week.