Nissan and TelevisaUnivision, the world’s leading Spanish-language media and content company, are teaming up for an exclusive big game ad starring Marcello Hernandez and Regional Mexican superstars Grupo Frontera.
With Latino viewers making up one of the fastest-growing football fanbases, Nissan is looking to build a meaningful connection with consumers during the nation’s biggest game where sports, music, and culture unite.
The ad retells the story of Hernandez as he embarks on a dramatic and unexpected adventure while test-driving the latest Nissan Pathfinder. From the dealership to the mountains, desert and beach, Hernandez and a Nissan salesperson pick up different family members. As Hernandez and the salesperson make their way through this epic adventure, the Pathfinder navigates various terrains while thrilling everyone across all generations of the family, from Abuela to Hermana, Sobrina and Tio.