Latin superstar Maluma and Michelob ULTRA have teamed up for a new commercial.
The :30 spot, which will air both in English and Spanish, follows Maluma as he juggles his busy career, stays active through dance and still makes time to enjoy a light, refreshing beer with friends. “Nuestro Ritmo” celebrates dance as a way to live an active, balanced lifestyle – a core tenant of the 95-calorie beer – and connect people regardless of language and background.
Maluma’s starring role in the spot is a continuation of his partnership with ULTRA that kicked off earlier this year when he made an appearance in the brand’s Super Bowl commercial “Robots.”