Macy’s expands partnership with WHP Global to bring the beloved Toys“R”Us brand to every Macy’s store in America this holiday season.
Beginning late July and rolling out through October 15th, the in-store shops will range from 1,000 sq. feet and span up to 10,000 sq. feet in flagship locations in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco. The footprint of stores may flex up an additional 500 to 3,000 sq. feet during the holiday season to offer an even wider assortment of products.
The Toys“R”Us brand will come to life in-store with playful colored fixtures as well as hands-on demonstration tables for customers to interact with various toy assortments. The Toys“R”Us shops will also feature a life-size “Geoffrey on a Bench” photo opportunity for families. To celebrate the openings, all Macy’s stores will host nine days of in-store events, beginning October 15 through October 23, which will include family friendly activities and daily giveaways from brands like Barbie®, LEGO® and more.
Macy’s Toys“R”Us flagship locations include:
- Lenox Square, Atlanta
- State Street, Chicago
- Ala Moana, Honolulu
- Memorial City, Houston
- South Coast Plaza, LA
- Aventura, Miami
- Dadeland, Miami
- Herald Square, NYC
- Roosevelt Field, NYC
- Union Square, San Francisco
- Valley Fair, San Jose