Multi-talented actress and singer, Lucy Hale has joined Almay, the leader in clean, effortless and hypoallergenic makeup and makeup removers that put skin first, as global ambassador.
As Global Brand Ambassador, Hale will act as the face of ALMAY in a series of upcoming campaigns, including the launch of a series of yet-to-be-revealed products this winter.
Hale had this to say about the partnership:
I’m a beauty and skin care lover at heart, but I’ve always struggled with finding the right products for my sensitive skin. For someone who has and still deals with skin issues, it’s so important that, from start to finish, I keep my beauty routine as gentle as possible, which is why I love ALMAY products. From their eyeliners to their mascaras to their makeup remover towelettes, ALMAY uses gentle ingredients in products that are specially formulated to avoid irritation. They’re the perfect solution for me – easy to use, high-quality products that don’t sacrifice performance.
Global Brand President Silvia Galfo, said:
Lucy embodies ALMAY’s approach to effortless beauty. She’s knowledgeable about what she applies to her sensitive skin and knows that using gentle formulas with carefully selected ingredients doesn’t mean she has to compromise on payoff or performance. Lucy embraces our brand values of clean, effortless, hypoallergenic beauty in her daily life and is the perfect partner to inspire women to feel their best and be confident, no matter their skin needs. We couldn’t be more thrilled to welcome her to the ALMAY family.
Starting last year, ALMAY has taken steps towards minimizing its impact on the planet by incorporating eco-friendly, sustainable elements into their packaging to help provide for a better tomorrow.