Model, actress, philanthropist Tyra Banks‘ SMiZE Cream — the gourmet ice cream brand that launched this summer and inspires you to reach for more than just a spoon– is excited to announce the launch of “ALL NIGHT LOVE,” a wild and sweet new flavor created in collaboration with music legend Lionel Richie.
“ALL NIGHT LOVE” is made with flavors Lionel grew up loving. The creamy and dreamy recipe starts with Vanilla Ice Cream, then a Midnight Cookie Crumble Swirls throughout it followed by a Salted Caramel Ribbon, and the most special part of it all – Milk Chocolate-Covered Fudge Hearts. Like all SMiZE Cream flavors, Lionel’s also includes a yummy SMiZE SURPRiZE hidden inside made of Rich Caramel-scotch Cookie Dough, the brand’s caramel version of butterscotch. And in a unique twist, the container for “All Night Love” features a QR code that links to fun videos featuring Tyra and Lionel or a new illustrated character created in Richie’s likeness that comes alive with the technical magic of Augmented Reality.
The decadent ice cream flavor was created and carefully honed by Richie, Banks, and ice cream scientist Dr. Maya Warren, with the trio meeting up multiple times to taste and refine the recipe, often at Banks’ home. Banks had this to say:
I have been a lifelong Lionel Richie fan!
His stratospherically popular music transcends everything and I’m so excited everybody will be able to enjoy SMiZE Cream’s ALL NIGHT LOVE, our new super luscious ice cream flavor inspired by Lionel’s musical genius and vivacious personality! His music and presence light up any room. And now, Lionel’s delectable ice cream flavor will light up your palate!
In developing ALL NIGHT LOVE, it would disappear so fast from our test and home kitchens because we would all grub on it until there was none left.
This was much to the chagrin of our ice cream scientist, Dr. Maya Warren, who kept telling us to just taste it and give notes — not to eat all of it!
Richie said:
What can I say, it’s ALL NIGHT LOVE! I am so happy to have some of my favorite hometown tastes featured in my very own SMiZE Cream flavor. It’s been fun to work with the incredible Tyra Banks and to be able to share this special treat with everyone.
Nationwide shipping and purchase of “All Night Love” in the SMiZE Cream Los Angeles shop as well as local delivery in Los Angeles via Doordash will begin on September 8. Due to demand, there is a limit of two containers of “All Night Love” per customer.
The SMiZE Cream shop is located blocks from the beach at Santa Monica Place in Santa Monica, California. Nationwide shipping is available via the SMiZE Cream website.
