Lionel Messi x LAY’s Team Up to Debut Limited-Edition LAY’S® G.O.A.T Cheese Flavor Series

Soccer’s G.O.A.T. player and seven-time Ballon d’Or winner Lionel Messi surprised fans by revealing the limited-edition Lay’s® G.O.A.T. Cheese Flavor Series.

The special limited-edition packaging series includes fan-favorite, distinct cheese flavors, available in select markets around the world, starting with: the U.S.’s Cheddar Jalapeño and Argentina’s Queso & Pimienta and Caramelized Onion. Fans in the U.S. can purchase the product, while supplies last, at www.snacks.com.

Messi commented:

I’ve worked with Lay’s for many years now, and of course been featured on their packaging. But this is new level. I am so excited Lay’s was able to make this happen for fans and hope they can get their hands on one of Lay’s G.O.A.T. bags!

Lay’s® G.O.A.T. Cheese Cheddar Jalapeño