Logitech teams up with hip hop superstar Lil Nas X, creators, artists and activists who are defying expectations and breaking barriers to inspire and change the world with new ad campaign DEFY LOGIC.
The centerpiece of the new campaign is an ad that will air during the Super Bowl, which features Lil Nas X‘s forthcoming new single “Montero (Call Me By Your Name).”
The creative is documentary-style, with the game-day spot featuring vignettes highlighting diverse individuals pushing boundaries in creative innovation, sustainability, and equality—and how Logitech products help enable them on their journey. The Lil Nas X spotlight shares his creative process, including writing a song, recording in the studio, and engaging with his fans on social media. His feature in the campaign kicks off a multifaceted partnership between Logitech and Lil Nas X, using his logic-defying story to inspire and empower other young creators like him to share their passions.