With the FIFA World Cup 26™ returning to North America for the first time in decades, Lay’s® — the #1 potato chip brand in the world and America’s favorite potato chip — is using soccer’s biggest cultural moment to bring fans together through experiences rooted in global cuisine.
Lay’s is introducing 40 limited‑edition flavors inspired by global cuisine across North America, South America, Europe, Africa and Asia in celebration of the FIFA World Cup 26™.
Three flavors will be available in the U.S., with other flavors available in select international markets. The three flavors that will be available in the U.S. are:
- Lay’s Argentinian‑Style Steak with Chimichurri – Inspired by Argentine cuisine, this flavor delivers a rich, steak taste blended with cilantro, lemon, basil, bay, thyme, oregano, parsley and garlic.
- Lay’s Brazilian‑Style Garlic Sauce – Blended with buttery garlic and creamy dairy, this flavor brings a lemon tangy kick for a savory finish inspired by Brazil’s love for bold, layered tastes.
- Lay’s Wavy French Onion Soup – Featuring a rich, aged cheddar cheese and fine herbs, this flavor offers a creamy, savory taste paired with a perfectly golden, crispy crunch.
These three limited‑edition flavors will be available in the U.S. at retailers nationwide, on TikTok Shop and snacks.com beginning in early May.
Outside of the U.S., consumers in select regions can experience limited‑edition potato chips inspired by iconic, regional dishes from North America, South America, Europe, Africa and Asia, including:
- Lay’s Argentinian Asado/Steak — This flavor pays tribute to Argentina’s legendary beef-grilling tradition, capturing the smoky, savory essence of perfectly charred asado.
Available in Argentina, Belgium, Bulgaria, China, Costa Rica, the Dominican Republic, Egypt, El Salvador, Estonia, Germany, Guatemala, Honduras, Iraq, Jamaica, Latvia, Lithuania, the Netherlands, Panama, Poland, Puerto Rico, Romania, and the United States. - Lay’s Canadian Maple Caramel — Honoring Canada’s iconic maple harvest, this flavor blends rich maple syrup notes with buttery caramel warmth and a hint of golden sweetness.
Available in Korea, Malaysia, Philippines, and Singapore. - Lay’s English Bangers and Mash — A nod to British culinary tradition, capturing the hearty, savory flavors of a classic comfort dish.
Available in the United Kingdom and Spain. - Lay’s Mexican Tacos — Inspired by Mexico’s vibrant street‑food culture, blending smoky chiles, aromatic spices and layered complexity.
Available in Mexico, Brazil, Chile, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Jamaica, Panama, Peru, and Puerto Rico. - Lay’s Portuguese Chorizo and Onion — Inspired by Portuguese cuisine, this flavor combines smoky chorizo seasoning with the mellow sweetness of slow‑cooked onion, delivering a savory and aromatic profile.
Available in Portugal, France, Spain, and the United Kingdom.
