Multi-platinum and chart-topping singer, songwriter, producer, and multi-instrumentalist Lauv releases his first single and music video of 2024, “Potential.”
Embracing his signature lyrical openness, “Potential” marks a new era for the artist. Simple guitar strumming is complimented with a laid-back drum beat, allowing Lauv’s vocals to be front and center. With heartfelt lyrics that capture the uncertainty of a budding romance, Lauv invites listeners to share the feelings of anticipation and excitement as he admits, “I think we got potential.”
The video directed by Luke Orlando (Charli XCX, Caroline Polachek), is a vivid, stunning visual, seeing Lauv shine in his first-ever fully-choreographed video.