KICKS CREW, the leading global digital marketplace for authentic sneakers and apparel, announces an investor partnership with international basketball athlete, artist, and actor Kyrie Irving.
Irving will join KICKS CREW as an equity shareholder and assume the role of Chief Community Officer.
Irving’s role as Chief Community Officer will also showcase a cause-driven, community-centric approach, empowering new brands and collaborations that blend art and basketball in new ways. His efforts will extend globally, including initiatives and projects to positively impact the Middle East and Africa, embodying a broader social and cultural engagement vision.
Kyrie Irving had this to say:
I’m excited to partner and invest in KICKS CREW’s vision to empower a new generation of independent consumers and thinkers. This is an empowerment play for my fellow entrepreneurs, artists, and athletes who have and want their independent visions and approaches celebrated. My role as Chief Community Officer at KICKS CREW is centered around the mission of bringing all communities together through their love of sneaker culture to push forward unity and philanthropy.
Since its inception, KICKS CREW has been a champion for emerging brands, serving as a nexus for sneaker companies growing their international reach. It has also been a platform for NBA players to establish and grow their personal brands. KICKS CREW’S vision for a player-centric platform serves as a springboard for making Irving’s products more accessible to fans.