Time to settle it once and for all, Jif and Giphy are teaming up to settle the great debate over how to pronounce GIF – just in time for National Peanut Butter Lover’s Day on March 1.
Jif®, said with a “soft G,” is America’s number one peanut butter. GIFs, said with a “hard G,” are the frequently shared looping videos that add humor, culture, and entertainment into people’s daily conversations (of which GIPHY serves 10 billion each day).
To prove how Jif and GIF differ, Jif has created a limited run of specially labeled jars – yes, they say “Gif” right on the front – now available on Amazon at just under $10 while they last. With a tongue-in-cheek label, these collectibles can help Jif fans spread the news (get it?) that Jif – with a “soft G” – should be all about the peanut butter.
While Jif and GIPHY stand in agreement, the fun is in the debate, which has been going on since the GIF came on the scene in 1987; even a former U.S. president weighed in.