Jack Link‘s Protein Snacks is set to debut its newest marketing campaign during the Big Game on Sunday, Feb. 4, 2018.
“Runnin’ With Sasquatch” celebrates the idea that humankind consists of two types – those who have a wild side and those who have a side that says, “Let’s go camping … but indoors.”
In addition to the 60-second spot debuting during the Big Game, the new “Runnin’ With Sasquatch” campaign brings the brand’s iconic mythical man-beast back into the wild with four new campaign videos that will begin airing on TV, online and on social starting Feb. 19, 2018, including:
- Glamping: Introduces those people in life who embrace nature like the human equivalent of a bear hug and those who glamp – and leaves viewers to decide which one eats Jack Link’s.
- Hiking: Celebrates the hiker a Jack Link’s fan strives to be, compared to the other type of hiker, who spends more time at the outdoor equipment store than training for the climb. Watch the spot to find out which one survives.
- Falconry: Showcases the type of person who has the ability to easily command birds of prey and enjoys the convenience of Jack Link’s portable protein to increase her odds of running with Sasquatch.
- Mountain Biking: Informs those who bike with Sasquatch that they need a Jack Link’s Steak Strip, and shows those who bike from Sasquatch just need a miracle.
Watch the 60-second commercial, below.