¡ES JOSE TIME!
Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing “Es Jose Time,” a partnership and campaign featuring Jose’s take on Miller Time. The campaign peeks behind the curtain of J Balvin’s on-stage persona and shows what he is like when he’s simply being Jose: the man who values time with his family and close friends over everything else.
To kick off the campaign, J Balvin and Miller Lite surprised fans with vibrant, limited-edition cans with a collaborative design that feature his signature lighting bolt and neon aesthetic, as well as future merch drops and unexpected experiences with his gente, those who come as they are.
Balvin said this about the partnership:
What I love about my partnership with Miller Lite is how we are showing my human side. At the end of the day, I’m Jose, a guy who loves spending time with his close friends, and ‘Es Jose Time’ shows just that. I’m proud to be working with a legendary beer like Miller Lite and I appreciate that they embrace me for who I am. Plus, I think it’s beautiful to see my name on the can.
Want your very own custom J Balvin x Miller Lite can? You have a chance to win* one of the highly covetable cans (and other Es Jose Time swag) at EsJoseTime.com.
Because Miller Lite and J Balvin also want to make an impact in the community through Es Jose Time, Miller Lite will help support bodegas, corner stores, and other similar Latino-owned businesses with a $50,000 donation for Accion Opportunity Fund. The nonprofit provides affordable capital, educational resources, coaching, and networks to small business owners and advances racial, gender, and economic justice for all.