Insomniac and Roblox are Bringing Electric Daisy Carnival to the Roblox Metaverse

Roblox, a global platform bringing millions of people together through shared experiences, and electronic music event promoter and producer Insomniac are bringing the world’s largest dance music festival, Electric Daisy Carnival (EDC), to the metaverse.

Premiering in a new persistent experience dedicated to music and imagination dubbed World Party, EDC Las Vegas 2021 will become the first music festival to be held on Roblox. As more than 500,000 attendees gather Under the Electric Sky at the Las Vegas Motor Speedway this weekend, fans can join the festival in the metaverse October 23 – October 25, with a virtual pre-show event airing October 22.

In the first-ever persistent music festival on Roblox, fans will be able to immerse themselves in the magic of EDC’s globally recognized festival stages and areas like cosmicMEADOW, circuitGROUNDS, Camp EDC, Pixel Forest and more. Fans entering virtual EDC will get a sneak peek of this year’s kineticFIELD stage design matching the theme of the festival, kineticZEN. Festival fans not in attendance at the physical event will be able to watch and enjoy sets on the virtual stages in the World Party metaverse. Performances will begin on Roblox starting at 4:00 pm PT on October 22 in a limited pre-show, with the majority of EDC sets to begin broadcasting the following day. The artists themselves will also jump into the metaverse through server hopping and meet and greets inside the World Party experience throughout the festival.

In partnership with Wonder Works Studio, creators of the top experience Overlook Bay, EDC on Roblox will feature five ‘party all-night tents’ inspired by this year’s festival theme with over 50 artists — including Kaskade, Zedd, Alison Wonderland, Louis the Child, Slander b2b2 said the sky, Rezz, Loud Luxury, DJ Snake, Alan Walker, Phantoms, Wax Motif, Oliver Heldens, and Benny Benassi — streaming their performances across virtual stages. Over 25 unique accessories can be acquired using custom virtual Kandi — popular bracelets traded at festivals — to equip and express individual style, and just joining the World Party enters attendees to win real and virtual merchandise. The space will feature mini-games that allow fans to race through the vast world, collect cuddly animals, dance battle against friends, and build their home in Camp EDC — the festival campsite.