Illumination’s Minions are taking over Hollywood to celebrate the July 1 release of the new chapter from the biggest animated global franchise in history, Minions: The Rise of Gru.
Beginning Friday, June 24, Hollywoodbecomes “Minionwood” for the entire weekend, with multiple events and activities for Minions fans of all ages.
On Friday, June 24, at 11 a.m., the Minions’ hands and feet, represented by Minion Bob, will be immortalized in cement at an official ceremony at the legendary TCL Chinese Theatre on Hollywood Blvd. The ceremony will be attended by Oscar® nominee Steve Carell, who has voiced the character of Gru in every Minions and Despicable Me film, and by Illumination founder and CEO Chris Meledandri.
On Saturday, June 25 at 11 a.m., the Minions take over Ovation Hollywood, the premiere entertainment complex in the heart of Hollywoodat Hollywood Blvd. and Highland Ave., with the unveiling of “Despicable Discs,” a pop-up record store designed and created for the event. “Despicable Discs” is a fully immersive 1970s record store where guests who pre-register will be able to buy a record from artists on the upcoming Minions: The Rise of Gru soundtrack at 1970s prices, which is only $5!
The vibrant, Minions-themed store features two secret rooms that house immersive photo spaces and a listening station, complete with Minion-ized artwork straight from the ’70’s musical era. “Despicable Discs” will be open all weekend, from 11 a.m. to 7 p.m. Appointments can be scheduled at www.despicablediscs.com
On Sunday, June 26 the Minions-themed arcade will be open to the public from 10 a.m. to 3 p.m., and, throughout the weekend, the famous Ovation Hollywood Arch and courtyard will feature fun Minions activities, photo opportunities and more!