Without a doubt, Hip Hop has redefined the music industry and to celebrate its 50th anniversary, global entertainment company Mass Appeal and hybrid creative studio SUPERBIEN, in partnership with Certified, Sony Music Entertainment’s platform dedicated to celebrating Hip Hop have teamed up to open Hip Hop Til Infinity – an immersive trip across 50 years of Hip Hop at Hall des Lumières, Manhattan’s largest permanent center for custom-designed immersive art experiences, on July 26th.
This evocative digital installation will transport guests through Hip Hop’s different eras and regions – from the skate parks to the stage, to the metaverse. Hall des Lumières’ state-of-the-art audio-visual technology, in collaboration with innovative and creative partners, will illuminate Hip Hop’s storied history. The exhibition will also feature interactive programming, including virtual concerts, live panels & conversations, listening parties, artist meet & greets, and more. Additional details will be announced in the coming weeks.
Hip Hop Til Infinity is the latest announcement surrounding Mass Appeal’s Hip Hop 50 initiative – a massive cross-platform initiative that celebrates Hip Hop’s momentous anniversary in the most authentic and globally impactful way possible by acknowledging and recognizing Hip Hop as not only a genre but a movement that has impacted the worldwide community.
Tickets are currently on sale via Ticketmaster HERE.