HBO Max announces ‘The Genera+ion Un-Fashion Showcase,’ a two-week-long pop-up installation from April 2 -12, 2021 at The LAB in Orange County, California celebrating the launch of the dramedy’s first season.
HBO Max partnered with premier fashion school FIDM and Genera+ion Costume Designer Shirley Kurata to select up-and-coming student and alumni designers to create custom-made fashion looks inspired by each of the central characters in the series. The Un-Fashion Showcase will be designed by New York-based artist Mason Webb and captured by rising photographer Myles Loftin.
You can check out the Un-Fashion Showcase in person from April 2 -12, 2021 at The LAB in Orange County, California, and online through media partner NYLON’s Looks of a Genera+ion digital content hub. The installation will be open to the public and compliant with all local, county, state, and federal COVID recommendations and requirements.
Drawing inspiration from fashion as a vehicle for self-expression, FIDM identified sixteen up-and-coming student and alumni designers and invited them to participate in the showcase. Each designer was paired with one of the eight central characters from Genera+ion and briefed by Kurata on her vision and creative inspiration. Designers then went through two rounds of feedback and review, and Kurata selected one final look per character to go into production.
The winning designers include Ally Dechant, Sofia Elin, Esther Gaor, Robin Giles, Faith Ibrahim, Xander Shephard, Tiara Slater, and Reanne Wang. Meet the designers, below.
Tiara Slater 
Ally Dechant 
Esther Gaor 
Faith Ibrahim 
Reanne Wang 
Robin Giles 
Xander Shephard 
Sofia Elin