Bud Light Seltzer is making some serious noise and it’s thanks to Guy Fieri declaring it the “LOUDEST FLAVOR EVER” in the brand new Super Bowl LVI commercial.
The new Super Bowl commercial tells the story of a group of friends who experience a blast of flavor after cracking open a can of Bud Light Seltzer Hard Soda, turning the nearby refrigerator into a portal to the magical world, “Land of Loud Flavors.” After entering, the friends are beckoned to present the bold taste of Bud Light Seltzer Hard Soda by none other than the mayor himself, Guy Fieri. After just one taste, Fieri declares Bud Light Seltzer Hard Soda to be the “Loudest Flavors Ever.”
The new spot celebrates the brand’s commitment to disrupting the seltzer category with permanent offerings like Bud Light Seltzer Retro Tie Dye and the all-new Bud Light Seltzer Hard Soda, in addition to limited edition packs like the seasonal Bud Light Seltzer Ugly Sweater and recent pucker-worthy Bud Light Seltzer Sour. Fans can quite literally hear the sound of Bud Light Seltzer come to life on screen as the “Land of Loud Flavors” opens up endless flavor possibilities.