GUESS launches its Originals 2019 Capsule Collection and campaign inspired by GUESS graphics from the 90’s era featuring models Victoria Britt, Douda Ka and Sparkish.
Introducing the GUESS Originals Holiday 2019 Capsule Collection 
Introducing the GUESS Originals Holiday 2019 Capsule Collection 
Introducing the GUESS Originals Holiday 2019 Capsule Collection
Chief Creative Officer, Paul Marciano, led art direction paying homage to iconic GUESS looks from the mid-’90s. Photographer, Asato Lida, was behind the lens shooting the campaign in Beverly Hills.
The GUESS Originals capsule fuses equal parts modern and vintage, featuring woven labels, buttons, and rivets that embrace the same aesthetic as pieces from the ’80s and ’90s.
The 26-piece collection ranges from $39 – $98 and offers a selection of classic hits including men’s graphic long and short sleeve tee’s, over-sized hoodies, jackets, cargo pants, and joggers. The women’s capsule offers a form-fitting bodysuit in both solid and stripe colors as well as a cropped hoodie, short and long sleeve shirts stamped with the classic GUESS logo.
Introducing the GUESS Originals Holiday 2019 Capsule Collection 
Introducing the GUESS Originals Holiday 2019 Capsule Collection
The women’s color palette blends together mixtures of blue and yellow tones as well as assortments of forest green, deep wine, and cream colorway combinations. For men’s, similar hues are used to create the classic striped GUESS logo tee while offering a variety of colors for both long and short-sleeve shirts as well as hooded sweatshirts. A matching 2-piece black nylon tracksuit rounds out the collection and introduces itself as a comfortable understated ensemble.
