EyeBuyDirect, the leading online retailer for prescription eyewear, has announced the launch of the “Eyewear Pride” collection and video in partnership with Lele Pons—singer, actress, global entertainer, and ally to the LGBTQ community.
The new rainbow-colored frames are a symbol of support for a more accepting and inclusive world. To further the cause, the eyewear brand will be donating 100% of the frame sales (up to $50,000) to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) youth.
The Eyewear Pride frames are available for $19 and include six rainbow translucent styles in four shapes: Bright and Optimist (square); Unity (rectangular), Diversity (round), and Positivity and Joyful (horn). Consumers can add mirrored lenses in rainbow colors for a fun and fashionable look for their Pride celebrations.
For the second consecutive year, the eyewear brand is supporting The Trevor Project and its life-saving mission by donating a portion of proceeds from the collection sales to the organization. This collection is part of the Buy 1, Give 1 program, which allows you to donate a pair of glasses with every purchase to someone in need around the world.