Elton John Eyewear, a new line of stylish, accessible eyewear, has launched at Sam’s Club and at Walmart.
Elton John collaborated closely with the retailers on the development of the brand, with each pair inspired by his iconic style and famed music career. Each frame was given a name by Elton himself, like “Rocketman,” a nod to his chart-topping hit and most recent Academy Award Nominated film of the same name; “A-List” reflecting moments when he was at the peak of his career; and “Prodigy,” representing his rise from a shy piano prodigy in the U.K. to international celebrity. From their shapes and colors to their lenses, the goal of the collection was to ensure that there is a frame for every fan.
The launch of Elton John Eyewear also furthers Walmart’s support of the Elton John AIDS Foundation’s mission. Walmart Inc. will donate a minimum of $1 million annually from the Elton John Eyewear collection to support the Elton John AIDS Foundation to increase HIV education and awareness and encourage individuals to take the first steps toward a healthier future.
The exclusive, evergreen collection – The Foundations Collection – will be available for purchase nationwide in Sam’s Club Vision Centers and on samsclub.com, and in Walmart.
The Foundations Collection includes 60 frames in total: 36 frames that are unique to Sam’s Club and 24 frames that are unique to Walmart. The frames will retail between $95-$100 and are available in prescription, non-prescription, sun, and reader categories.