This summer, Doritos Blaze and Busta Rhymes have fans spitting fire in more ways than one. With “Blaze The Beat,” Doritos and Busta are searching for the newest hip-hop star to share the stage with a major headliner at a music festival later this summer, and potentially open doors on a new career. Oh, and the grand prize winner will take home a cool $50,000.
Earlier this year, Doritos blazed onto the hip-hop scene with a Super Bowl LII commercial featuring an epic rap battle with legends including Busta. Adding a new chapter to this #spitfire story, Doritos has collaborated with Busta to give a platform to aspiring hip-hop artists, with Busta serving as a coach and mentor to impart his wisdom as one of the fastest-rapping legends in the game. To kick it all off, Busta, producer Terrace Martin and All Def Music joined forces to create the Doritos “Blaze Beat”: the first-ever hip-hop track made entirely from heat- and spice-inspired items (e.g. cooking torch, hot sauce, Doritos Blaze, etc.).
Now, Doritos and Busta are looking for YOU to spit the lyrics.
Starting today, fans can submit their own original lyrics over the Blaze Beat at doritosblazethebeat.com and also view who has the hottest tracks. After submissions close on August 17, Busta and team will select five finalists to share the stage with a major headliner at the official Life is Beautiful Music & Art Festival pre-party in Las Vegas on Thursday, September 20, 2018, on the most fire stage imaginable — the Doritos #BlazeStage. From there, Busta and team will choose one winner who will be crowned the Blaze the Beat champion with a $50,000 grand prize. The annual 3-day festival, now in its sixth year, has attracted some of the world’s biggest names in music.
For more information and full rules about the contest, visit Doritos.com.