Electronic music icon deadmau5 (Joel Zimmerman) has signed with Independent Artist Group (IAG) for worldwide representation in all areas, with the agency focused on expanding his business across music, film, television, digital content, gaming and technology and creating new opportunities around the artist’s growing portfolio of intellectual property.
One of the most influential artists in electronic music, deadmau5 has spent more than two decades pushing beyond the traditional boundaries of a recording and touring career. An early adopter and innovator across livestreaming, gaming, immersive experiences and technology, he has built an entertainment ecosystem that increasingly extends into content, software, digital media and IP ownership.
Central to IAG’s crossover strategy will be identifying film, television and digital opportunities around deadmau5 and his existing businesses and creative properties. These include the relaunch of his popular Coffee Run digital series; Oberhasli Games, his video game company; and Auto/Pilot, his live-performance software platform designed for creative mixing, real-time arrangement, sampling, sequencing and automation.
Coffee Run, which features deadmau5 in candid car rides and conversations with notable guests while grabbing coffee, has previously featured Pharrell Williams, Skrillex, Tommy Lee, Zedd and Dillon Francis, among others. The series is being relaunched as part of a broader push into original digital content.
deadmau5 continues to be represented by longtime collaborators, manager Dean Wilson (Circuit Group/Seven20), attorney Dina LaPolt and Alexandra Greenberg of Falcon Publicity.