Australian pop star, CXLOE Releases new single and video “12 Steps.”
Standing as her eighth single to date, ‘12 Steps’ is the first to be revealed from a debut body of work due for release later this year.
The release of ‘12 Steps’ is teamed with the news that CXLOE has inked deals with Sandlot Records (whose impressive resume includes releases from some of the world’s biggest artists such as Lauv, Lady Gaga, Charlie Puth, Ariana Grande, Nicki Minaj, and Selena Gomez) and in global partnership with AWAL Recordings.
Tackling the inhibitive and often taboo subject of addiction, ‘12 Steps’ sees CXLOE step up to the plate to attack a subject close to her own heart, she said about the track:
’12 Steps’ is about addiction. Addiction runs in my family and I’ve always wanted to tell my story in a way that felt comfortable to me and those around me. The song mirrors the steps of the program through the eyes of a toxic relationship. I’ve spent time over the years becoming familiar with the program and think it is as important to treat unhealthy, toxic relationships with the same attention. Whether the addiction is to alcohol, food, shopping, or a person, it all comes back to pain. And that’s something I can relate to. Seeking something or someone to mask pain.
CXLOE co-wrote ‘12 Steps’ with Michael Pollack (Charli XCX) and enlisted the production prowess of Andrew Wells (Bebe Rexha) and The Futuristics (Selena Gomez). The clip accompanying the single was directed and produced by Tia Thorne with cinematography by David Mckinnar and editing by Michael Ropbert.
Shot in Melbourne, the clip shows a young woman (portrayed by CXLOE) battling her inner demons after a big night out chasing a feeling.