The Coors Light Chill Train is back and heading to this year’s Big Game to bring ‘chill’ to everyone, everywhere.
In 2005, Coors Light’s iconic train made its debut, bringing chill across North America. Now, after 12 long years away, it’s making its triumphant return – traveling straight from the Rockies to spread good vibes and deliver Coors Light coast to coast.
To celebrate the train’s return to the Big Game, Coors Light is giving fans the first-ever chance to book a seat on everyone’s favorite beer train. Through the magic of ice-cold CGI, passengers who book their seat will be virtually placed aboard the Coors Light Chill Train in a special, slo-mo version of Coors Light’s Big Game ad. Since passengers will officially be in an ad, they’ll get a contract, $500 in talent fees, and limited-edition commemorative swag. Here’s how it works…
Beginning Sunday, 1/28, Coors Light fans will have the chance1 to book their seats at www.CoorsLightChillTrain.com, around when the Coors Light TV teaser airs during the NFC Championship Game. There are 100 seats on the train for fans (and a few special guests). Coors Light will be opening up new batches for booking every day at 1 p.m. ET through Friday, 2/2. Seats will go quickly, so act fast!