Internationally renowned lifestyle brand Concepts and power fashion house Versace launch a limited-edition Chain Reaction sneaker, a collaboration between the two that pays homage to Jennifer Lopez’s famous green dress that wowed the world in 2000.
Released in conjunction with J Lo’s 50th birthday, the Chain Reaction sneaker is Concepts’ take on the entertainment icon’s eye-popping dress.
It features a jungle motif-printed nylon upper with green iridescent TPU tooling, set off by a nude leather tongue and the head-turning, lightweight, and chain-linked rubber sole.
The Concepts X Versace Chain Reaction sneaker will be available beginning Friday, July 19 in women’s sizes (35-40) and men’s sizes (39-47) for $1075 at Concepts’ Boston store at 10 a.m. EST, Concepts’ New York City store at 11 a.m. EST, and via www.cncpts.com at 11 a.m. EST.
This latest collaboration furthers Concepts’ footprint in the luxury shoe market, bringing the brand one step closer to the December opening of its flagship store on Boston’s famed Newbury Street, the city’s most sought-after shopping district.