The Coca-Cola Company and Six Flags announced the opening of their second QuickSix concept store, powered by Amazon’s Just Walk Out technology, at Six Flags Magic Mountain.
Amazon’s Just Walk Out technology eliminates checkout lines and provides guests more time to enjoy world-class rides, as well as savory snacks and delicious beverages throughout the park.
This strategic collaboration between Coca-Cola, Six Flags, and Amazon reimagines the theme park guest experience through streamlined shopping. Guests enter the store using their credit card at the entry gate. The technology detects what shoppers take from or return to the shelves and creates a virtual shopping session. When guests complete their shopping, they can leave the store without waiting in line, and their choice of payment method will be charged for the items they took with them.
The concept store, which first opened Memorial Day weekend at Great Adventure in New Jersey, serves guests faster, whether they crave an ice-cold beverage, quick snack, or souvenir of their visit. Just Walk Out technology is made possible by artificial intelligence like computer vision, deep learning, and generative AI that accurately determines who took what in almost any retail environment.