Award-winning Ten To One Rum announces its partnership with GRAMMY Award-winning artist and entrepreneur Ciara, who joins Trinidad-born founder and CEO Marc Farrell as an investor, co-owner, and director for the brand.
As an active owner and partner for Ten To One, Ciara will be directly involved in amplifying the brand’s commitment to reshaping the conversation around rum. With a focus on marketing, creative, business development, and strategic partnerships, she will work closely with Farrell to bring his vision for an inclusive and inspired spirit to new communities where she has forged meaningful connections.
Ciara said:
From my first sip of Ten To One, I was immediately transported. Not only is the product exceptional, but Marc has helped the brand establish a clear and authentic point of view. I knew immediately that I had to get involved!” Ciara added, “I couldn’t be more excited to help the brand build on its amazing foundation, and invite new audiences to rediscover their love for rum through Ten To One.
Founder Marc Farrell, said:
To see how deeply our core values resonated with Ciara, I knew this was a natural partnership from day one. The central idea that we are stronger together than we are apart, which is so foundational to Ten To One and to Caribbean culture, is directly embodied by her collaborative spirit and unmatched energy, and we look forward to continuing to rewrite the rum narrative with Ciara as a part of our team.
Ten To One is available in bars and restaurants nationwide and online for national shipping.