Multi-platinum group Black Eyed Peas debuted their anthemic new single, “Be Nice,” feat. Snoop Dogg last night on NBC’s new songwriting competition series, Songland.
The series provides talented up-and-coming songwriters with a one-of-a-kind opportunity to collaborate with visionary music producers who are responsible for today’s biggest hits. The Black Eyed Peas’ will.i.am was the guest recording artist on last night’s episode, and the feel good, club anthem “Be Nice” is the result of this creative synergy and will be featured on the Black Eyed Peas’ upcoming album.
After the four songwriting contestants pitched their original material to will.i.am and the show’s panel of hitmaking producers-mentors – Ryan Tedder, Ester Dean and Shane McAnally – three songwriters advanced and were each paired with one of the producers to work together in-studio to adapt their songs to match the Black Eyed Peas’ style and sound. The winning song for this episode, “Be Nice,” is the result of the creative collaboration between contestant Adam Friedman and Dean. Friedman, Dean and will.i.am, along with McAnally and Tedder, are credited as co-writers on the song.
Songland airs Tuesdays at 10-11 p.m. ET/PT on NBC.